A software that makes running a campaign simple and accessible for everyone. Allowing to add personalized content, use on-page engagement tools, all within created paths, managed on-line. After the registration process, user defines what data they want to collect and what content they want to deliver. Once a Path campaign is created, implementing is as easy as including a code snippet or WordPress plugin into the website. According to Paperpath's ability of tracking, the performance of Paths can be seen. Content leveraged by prospects is also available. This information gives a clear picture of what content is downloaded and what impact it has.
PaperPath also gives you the insight into your content's popularity among the users.